This logo was meticulously designed as a pivotal element of a branding endeavour uniquely suited for a business consulting firm located in Halifax, Nova Scotia. This firm is dedicated to nurturing an environment that revolves around teamwork and harnessing the potential of essential tools like Asana to generate beneficial business outcomes.

The logo encapsulates the notion of delving beneath the surface, symbolizing the exploration and discovery of untapped potential. It represents a commitment to uncovering depth and uncharted territories.

Utilizing Navy Blue in the text reinforces its alignment with the corporate world, ensuring a sharp contrast for optimal readability. Furthermore, the infusion of Bright Blue introduces a sense of approachability and amiability, significantly enhancing its overall allure.