This endeavour was developed for Dave Asprey, the innovator behind Bulletproof Coffee. In March 2022, our company introduced a new coffee brand: Danger Coffee.

In addition to crafting the brand identity for this fresh business venture, I spearheaded the design of the website and established a comprehensive style guide for social media. My approach for this project was to maintain a simple yet impactful style.

Since its launch, I'm delighted to report that this project has significantly surpassed our initial marketing expectations. Both product sales and social media engagement have far exceeded our projections.